COLOR ZOOM ‘19
Escape your reality and have some fun. Mix pop with punk. Shake it up.
DARE. CLASH. REBEL.
Hair is your form of expression.
Go for bold colors, sharp contours and strong contrasts.
CREATE THE FUTURE AS YOU SEE IT –
IT‘S TIME TO R EMIX YOUR REALITY.
The colors for the new season are energetic and fresh.
Bold and vivacious brights have a motivating and uplifting effect.
Strong primaries are tweaked with expressive colors
for freshness and are set side by side for an anarchic clash of color.
The color story is both delicate and strong,
with tones that are all about happiness.
The color compositions echo the primary colors of Energy Yellow, Illusion Blue
and Atomic Red, creating amazing color effects.
Explore the Optical Pop Effect – bright colors with a Pop art influence.
The Color Zoom Creative Team designed bold color statements:
clashing colors and color dualities for high contrast, creating a new energy.
Graphic colors are harmoniously juxtaposed. Shimmers and reflections bring out rich indulgences.
The cuts are all reinvented classics – familiar shapes that have been reworked
and remixed. The shapes are bold and graphic, outlined with sharp contours.
The styling is all about graphic minimalism – sharp contours with a very
minimalistic feel. Eye-catching finishes convey a positive energy.