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South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
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French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
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Contact Us
INSPIRATION
RIDE OR DYE
Step into the colourful world of hair with the Ride or Dye series on the Goldwell Education Plus YouTube channel. Hosted by dynamic hair duo Jools Purchase and Salomé de Wet, this vibrant series takes you inside real salon sessions where creativity, colour and personality collide. Expect the latest hair colour trends, cutting-edge colouring techniques, and pro hairstyling tips—plus honest conversations about the realities of salon life. With plenty of humour, spontaneity and expert insights along the way, Ride or Dye is your go-to series for hairdressers looking to master modern colour, stay inspired, and level up their salon skills.
Jools Purchase
Color Collective Member Australia
Meet Jools Purchase, a Brisbane-based hairdresser, colour specialist and Goldwell artist who sees hairdressing as a true creative lifestyle. Inspired by her mum’s bold hair transformations in the 1980s, Jools turns hair into expressive, confidence-boosting works of art. Influenced by art, music and the vibrant drag scene, she brings fearless creativity and individuality to every client experience.
Salome De Wet
Color Collective Member South Africa
Meet Salomé de Wet, an accomplished hairdresser, salon owner and Goldwell National Artist for South Africa. Her journey into the industry began in high school when she discovered her passion for hair while modelling in a hair competition. Driven by creativity and a desire to push her craft further, Salomé continually draws inspiration from fashion, social media and the world around her, and has competed in numerous industry competitions along the way. Today, she’s known for her artistry, dedication to education and passion for modern hair design.
Looking for expert grey hair colour ideas? Goldwell Artist and Swiss colour specialist Martin Dürrenmatt joins host Jools Purchase on Ride or Dye — Goldwell's professional hair colouring show — to demonstrate a stunning grey hair beautification service.
Salon makeover! Jools gives Salomé a blunt bob with bangs, warm blonde refresh and a playful peachy pink toner.
Free hair advice in Berlin! Jools & Salomé share pro tips to add volume and style thin hair on the streets.
Berlin street hair advice! Jools & Salomé tackle super straight hair styling, sideburns and the man bun debate.
Berlin street hair advice! Jools & Salomé share pro tips to tame air-dried frizz and improve everyday hair styling.
Golden blonde balayage on surfer curls! Jools & Salomé transform pianist Serhij’s natural curls with a modern men’s curly cut.
Platinum blonde transformation! Jools & Salomé create creamy blonde tones with a voluminous pixie cut on Ride or Dye.
Bad reviews or difficult clients? Jools & Salomé share hairdresser tips for handling salon drama and navigating the hair industry.
Bronde balayage explained: Jools & Salomé show how to blend brown and blonde for a sun-kissed, dimensional look on curly hair.
Grey hair transitions, pricing dilemmas, freebies? Jools & Salomé share hairdresser tips for balancing salon business and clients.
Bold brunette makeover: Jools & Salomé create a multi-dimensional honey brown with rich tones, edgy mullet and short fringe.
Unrealistic hair inspo pics? Fidgety clients? Jools & Salomé share pro hairdresser tips to handle tricky salon moments.
Blonde is the most requested hair colour. Watch Jools & Salomé create two iconic blonde looks and share pro tips for perfect blondes.
THE LATEST OF RIDE OR DYE
See the latest episodes of Ride or Dye and get inspired