- News & Events
- Brand
- Services
- Salon Success
- Goldwell Medway’s b.Luxe Salon Sponsors International Hairdressing
- Goldwell Special Earth Day
- Goldwell Signatures Salon finds smart formula
- Goldwell Titanium Salons
- Goldwell Celestial Runs: A Full- Court Press to Increase Bookings
- Goldwell l’Etoile shows how many ways to give
- Goldwell Rumors Salon and Spa
- Goldwell Salon Alliance
- Goldwell Marketing Support
- Goldwell Pass it on! Referral Program
- Goldwell ID Salon Owner Lori Panarello
- Goldwell Green Circle Salons
- Goldwell Tips to Survive the Holidays
- Goldwell Meet Your Stylist
- Goldwell ID Salon celebrates new space
- Illusions Salon
- Goldwell One by one, add ons-add up
- Education
- Goldwell The Perfect Beauty Service Collection Overview
- Goldwell COLOR BOOSTING SERVICE
- Goldwell @Pure Pigments Overview
- Goldwell COLOR MORPHING SERVICE
- Goldwell COLOR WASHING SERVICE
- Goldwell COLOR COOLING SERVICE
- Dualsenses Scalp Specialist Service
- Goldwell Welcome
- Goldwell Elumen Services Overview
- Goldwell The Red Collection Overview
- Goldwell The Perfect Beauty Upgrade Services Overview
- Education Offers
- Elumenation Services
- Global Event
- INSPIRATION TEAM
- Products
- Goldwell
- Education
- Color Guide
- Colorance
Colorance
Demi-permanent cream hair color without ammonia for versatile services
For unlimited service options
Enhance natural color, tone and refine color, create expressive fashion shades, refresh existing color bases
Up to 50% grey blending
Colorance
Beautiful, glossy hair full of freshness and liveliness
New expression for the existing natural tone
Refreshment of color-treated bases
@ELUMENATED
@Elumenated Technology expanded to a whole color spectrum of reds, blondes and browns
Intense and fiery color results
Outstanding multishine reflections
MAXREDS
Fascinating brilliant reds ranging from warm to cool
Combination of oxidative dyestuffs that contain intense color molecules to give supremely brilliant and vibrant color results
PASTEL SHADES
Beautiful, fashionable pastel color effects
Soft, gradual fading
Perfect for pre-lightened or bleached hair
Services:
@ELUMINATION
BOOST & BRIGHTEN
TONE & REFINE
HIGH-GLOSS SHINE
SOOTHE THE DAMAGE
COLOR BALANCING
COLOR PERMING
GREY BLENDING
COLOR CORRECTION
HOW TO USE
Hair: Towel-Dry
Hair: Dry (Pastel Shades)
Shake Well
Apply with Applicator
Creative Techniques with Pastel Shades
Processing time without heat
Rinse
RELIABLE GREY COVERAGE UP TO 50%
| % OF WHITE | SYSTEM Liquid Developer Lotion 2% |
COLORANCE Fashion Shade |
COLORANCE N-shade |
|---|---|---|---|
| Up to 30% | 40 ml | 15 ml | 5 ml |
| 30 – 50% | 40 ml | 10 ml | 10 ml |
SPECIAL TIPS
When using creative foil techniques with Pastel Shades, use brush and bowl. Apply the color mass to dry hair.
For a softer result process for 5-10 minutes, for intensive results up to 25 minutes.
Use Colorance Clear to reduce color depth or character, or to create soft blonde shades.
When mixing, always use System Developer Lotion 2% (7 vol.)
- Goldwell
- Education
- Color Guide
- Colorance
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.