It’s all about a great service experience in your salon and beyond…
Turn every salon visit into an exceptional experience – with an individual consultation, the latest techniques and high-performing professional products developed to best support your hair expertise.
Walk through the Service Cycle.
YOUR KEY TO SUCCESS.
Goldwell Color Card and Color Tableau
Elumen Color Card, Elumen Play Color Card
@Pure Pigments Consultation Tool
FOR CUSTOMIZED COLOR RESULTS.
Elumen Prepare (only for Elumen, not for
Structure Equalizer, Thickener, Hair Color Remover, Color Remover Skin
System Developer Lotions
CREATIVE TECHNIQUES AND CLASSIC APPLICATION.
Topchic, Nectaya, Elumen, Elumen Play, Colorance, LightDimensions Soft Color, SilkLift, Brightener and Oxycur Platin
CONFIDENCE FOR OPTIMAL DURABILITY OF YOUR COLOR RESULTS.
Elumen Color Care
CUSTOMIZED HOME CARE, STYLING AND REFRESHING PRODUCTS.
Elumen Color Care
Dualsenses & StyleSign
pH 6.8, Soft Color, Color Styling Mousse
All shades for Goldwell color products are aligned. No matter which Goldwell brands you combine, you are assured the same results.
Easy orientation within the levels and the color reflects/directions
Choose the right shades and combine the different color brands for customized in-salon services: Topchic, Nectaya, Colorance, LightDimensions Soft Color, and (with some differences) Elumen
Help your client to maintain the color results at home: LightDimensions Soft Color
Allows clean dispensing and exact dosing
Reseals and prevents oxidation of the color mass
Allows simple, accurate and economical usage
Supports professional color services
Efficient color dispensing that allows easy extraction of color in small amounts (0.1 g)
Quick and easy handling and cleaning
Customized to fit the complete Goldwell color can assortment
Minimal to no leftover color in the nozzle
Ergonomic shape with optimal finger dent for tight grip
Discover the Goldwell Color Services.
To counteract unwanted tones
Pre-pigmentation to enable perfect results when it comes to corrective coloring from light to darker
Create natural blonde looks and give back dimension to over-highlighted hair with a one-step color process
Use Colorance Cover Plus Lowlights to create natural blonde looks and give back dimension to over-highlighted hair with a one-step coloring process
Just a few drops of @Pure Pigments in your formulas will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.
HIGH-GLOSS SHINE SERVICE: Add beautiful shine for all hair textures with Colorance Clear or mix with any shade of Colorance. Or use the new Gloss Tones for superior shine.
TONE & REFINE SERVICE: The perfect finish to every lightening service. Tone and refine with Colorance or Colorance Gloss Tones.
BOOST & BRIGHTEN SERVICE: Colorance's extensive shade portfolio enables you to enrich any shade's color and brilliance to the max.
Combine @Pure Pigments with the LightDimensions Brightener Natural for beautiful blonde results
For unlimited freehand techniques with customized color consistency use System Thickener with all Goldwell Color Brands (excl. Elumen and Colorance Gloss Tones)
Add the Elumen Thickener to any Elumen formula to create the perfect viscosity for your service.