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a blonde white woman with long hair is looking straight into the camera while holding a goldwell stylesign smooth product in her hands on a white background

a blonde white woman with long hair is looking straight into the camera while holding a goldwell stylesign smooth product in her hands on a white background

a blonde white woman with long hair is looking straight into the camera while holding a goldwell stylesign smooth product in her hands on a white background

three goldwell stylesign smooth products lined up horizontally in a row on a white background

DISCOVER
Smooth

Instantly delivers sleek smoothness and shine for all hair textures, with humidity and frizz resistance for up to 72 hours. For styles made to last.

goldwell-stylesign-Peta-x-ClimatePartner

a package of goldwell stylesign air-dry bb cream on a white background

NEW
AIR-DRY BB CREAM

» Instantly nourishes and reduces frizz for smooth, controlled and healthy-looking hair without blow-drying
» Ideal for air-drying but can also be used for blow-drying
 

a package of goldwell stylesign weightless shine-oil on a white background

New
WEIGHTLESS SHINE-OIL

» Instantly controls any hair texture while providing ultra-high shine and up to 72 hours of frizz control
» Seals in moisture without weighing hair down
» Enhances color luminosity and shine up to 4 times more
 

a package of goldwell stylesign shine spray on a white background

Shine SPRAY

» Instantly provides ultra-high shine with humidity- and frizz-protection for up to 72 hours
» Creates a silky-smooth touch and glossy lightweight finish
 

LOVE OUR NEW LOOK? THE PLANET DOES TOO.
Our StyleSign sustainability achievements

a package of goldwell stylesign bodifying mousse with two icons on a white background

Reduce

Less packaging, less waste. By switching to lightweight aluminium cans and smaller caps, we have saved over 22 tons of plastic1 and over
1.7 tons of aluminium.

1 Plastic savings per year: smaller caps >8 t, new tubes >14 t.

a package of goldwell stylesign straightening balm with one icon on a white background

reuse

Made to do more. All containersuse up to 98% post-consumer recycled (PCR) materials in order to reuse recovered plastic instead of virgin plastic.
 
Except Lightweight Fluid, Smoothing Serum Spray and Bundling Gel.

various goldwell stylesign styling products in a row on a white background

RECYCLE

Designed for recycling. The new white design of the packaging not only looks good, it also helps to increase recyclability.

PETA approved, Vegan, Global Animal Test Policy

STYLESIGN IS COMMITED TO CRUELTY-FREE AND VEGAN1 BEAUTY.

» Making StyleSign a proud member of PETA's ‘Beauty Without Bunnies Program’, PETA acknowledges that none of our products or ingredients are tested on animals.
» PETA also approves that StyleSign is not using any ingredients of animal origin.

1 No animal-derived ingredients

PROTECTION THAT LASTS AS LONG AS THE STYLE

an underwater landscape with wavy seaweed which symbolizes the goldwell new marine bamboo technology

NEW MARINE BAMBOO TECHNOLOGY.

Marine Bamboo Technology harnesses the resilience of marine bamboo and product-specific active ingredients for targeted styling results.

Marine bamboo has evolved to withstand powerful ocean currents and harsh underwater environments, making it strong yet flexible and resistant to UV rays.

When paired with product-specific active ingredients, Marine Bamboo Technology delivers long-lasting styles that are strong, flexible and protect against oxidation, humidity, UV light and pollution.

How to use

a thumbnail for youtube which shows the goldwell education plus video series for stylesign

GOLDWELL EDUCATION PLUS ON YOUTUBE.

Explore a world of captivating StyleSign videos showcasing an array of styles, along with detailed tutorials on how achieve your desired looks.
 

a smartphone with a screenshot of the education plus app with labels of apple app store and google play store

GOLDWELL EDUCATION PLUS APP

Visit our Education Plus App to get more in-depth information and usage tips on our new StyleSign.
 

THE STYLE YOU KNOW AND TRUST

a package of goldwell stylesign diamond gloss and shine spray  on a white background

DIAMOND GLOSS
=
SHINE SPRAY

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