GREY HAS NEVER LOOKED
ALL YOU NEED TO COVER OR BEAUTIFY GREY HAIR
Noticed an uptick in grey services?
Discover countless ways to fulfill your clients' diverse needs with the versatile Goldwell portfolio.
Choose from among Topchic, Elumen, Colorance and Men ReShade to deliver incredible color results and a fantastic healthy hair feel that only professionals can achieve.
ALL YOU NEED AT HAND
Backed by 50 years of experience in hair color technology, the versatile Goldwell portfolio holds everything needed for up to 100% grey coverage or to beautify your clients’ hair by counteracting unwanted undertones.
FOR ANY CLIENT
The versatility of the Goldwell portfolio empowers you to give your clients incredibly natural-looking color results and an amazing healthy hair feel.
If you are looking for a conscious, feel-good color with the best performance1, choose TOPCHIC ZERO. The incredibly caring and ammonia-free formula that guarantees natural, reliable grey coverage.
If you are looking for best-in-class performance, choose TOPCHIC. Reliable in all dimensions with optimum gentleness, perfectly tailored to individual needs.
1 Based on overall performance (grey coverage, conditioning and shine) vs leading competitors
From tackling the first signs of grey to wearing greys with pride – COLORANCE works for everyone! It offers versatile blending and beautification options while leaving hair feeling and looking its best.
Need more power, but not ready for permanent color yet? COLORANCE COVER PLUS provides a natural blending of grey hair of up to 75% – without ever looking artificial.
If you are looking for a unique color result, color different and go for ELUMEN. The non-oxidative alternative for up to 100% grey coverage or lasting grey beautification with extraordinary intensity and shine.
Get creative with ELUMEN! Now available in four additional NN shades to increase your color services even further. With its unique non-oxidative, ammonia-free and gentle formula, ELUMEN provides up to 100% grey coverage, extraordinary color intensity, and incredible shine. Dimensional coverage keeps the highs and lows from within with a natural finish. Moreover, it is perfect for clients with scalp sensitivity to convential oxidative colors.1
1 Only direct dyes are used. A patch test performed by a dermatoligist is still recommended.
ALWAYS STUNNING RESULTS
Choose to blend or cover your grey.
Natural grey hair can have many beautiful options.
Choose to blend natural and grey hair softly.
Achieve this result with a healthy hair feel provided by Colorance core.
A step before full coverage of grey hair.
Natural-looking results can be achieved with Colorance Cover plus.
Leaves no grey hair uncovered – classic with Topchic, ammonia-free with Topchic zero, and non-oxidative with Elumen.
Due to alkalinity and presence of peroxide in the mixture of the System Developer Lotion with Topchic or Topchic Zero, naturally pigmented hair is slightly lifted. Small, colorless, oxidative dyestuff penetrates the cuticle and goes deep into the cortex.
Oxidative dyestuff of Topchic or Topchic Zero turns into colored molecules in the presence of peroxide. They are distributed all over the hair shaft, providing long-lasting color and a healthy shine.
Due to the oxidant-free Elumen formula, naturally pigmented hair is not lifted. Elumen dyes are deep penetrating based on the Magnet Effect.
Elumen non-oxidative dyes penetrate the cuticle to the outer layers of cortex, creating coverage, exceptional brilliance and a healthy hair feel.
Learn to blend, cover, and beautify greys with stunning results. On this go-to destination, you will find inspiration and information about new services and learn about upcoming color trends that will fuel your creativity.
Visit our Kao Salon Academies or our Virtual Education platforms to discover all you need for grey services in one versatile portfolio. Find new dimensions of creativity, inspiration, services, and techniques, all at your fingertips.